It's a traditional Japanese facial massage technique that has been practised for centuries. "Kobido" literally translates to "ancient way of beauty."

Massage is a profound combination of traditional Japanese medical concepts and various hand manipulation techniques. It is mainly characterized by the speed of the hands and fingers. The speed with which the therapist performs the massage and all the stages, tend to work in different aspects. Thus, when the movement is slow, the client is supposed to relax, and the intense stages of the massage are supposed to stimulate the skin and the production of skin components in order to achieve the expected lifting effect. The aim of Japanese facial massage and techniques is to accurately and precisely determine the condition of the skin and work on acupressure points in order to achieve balance in the skin of the face, facial muscles and the whole body. The massage activates the nerves of the face and thus increases the flow of Qi (energy) on the face, which leads to a natural lifting effect.

The effects of Kobido massage can be quite beneficial. It aims to improve the overall health and appearance of the skin by increasing circulation, promoting lymphatic drainage, and toning facial muscles.